Film-induced tourism: The effect films have on destination image formation, motivation and travel behaviour

Erik Sellgren

Student thesis: Master thesis

Abstract

Tourism and entertainment are two industries that are growing in size and have an increasing influence on consumers everyday. Film-­‐induced tourism is a phenomenon that is in the middle of those industries. The majority of films today are not produced with the intent to lure people to visit certain destinations. However, in a sense can a destination in a film be seen as a form of product placement that consumers are ready to invest money in to see and experience. Film and television series have been widely recognised as being able to create representations of destinations all over the world. The audience can gaze upon places, people, stories and other depictions of attributes that a film is built up of from the TV sofa or cinema chair. When an attribute stands out can it be powerful enough to create a pulling power for the viewers to travel to the film location and see or experience it in reality. Not enough research been conducted that concerns film-­‐induced tourism. More light is, however, being shed on the phenomenon, which is important since there are still many gaps in the research area. This thesis tries to fill some of those gaps and find connections between them in order to understand the occurring processes within film-­‐induced tourism better. Destination image, travel motivation, authenticity and travel behaviour in a film tourism context were examined areas. Empirical research found that there is a range of different attributes in film that can affect several inner travel motivations and at the same time shape peoples’ destination images. Furthermore is the process very personal and can vary a lot depending on what type of film it is and its content. An interest in being a film tourist was noted, but the activity could take many forms and the trip did not necessarily have to go to the film location. It was also suggested that most tourists are incidental film tourists and that the few dedicated film tourists could be divided in two groups depending on what they sought. It was also found that the view of authenticity both in a film viewing and a tourism context is very subjective, but often does the film tourist want to reaffirm his/her idea of authenticity. It was suggested that film tourists impose a layer of personal meanings on places before visitation with different thicknesses. There was however indications that many tourists are afraid of the disappointment they may encounter at a film location.

EducationsMSc in Brand and Communications Management, (Graduate Programme) Final Thesis
LanguageEnglish
Publication date2010
Number of pages88