Strategic Market Analysis in the Biotechnology Industry: How using the proper framework can lead to successful strategic decisions

Magnus Mustafa Fazli & Alexander Wright Felman

Student thesis: Master thesis

Abstract

The biotechnology industry is extremely competitive with many companies failing every year.
With this level of competition, any tool that can help increase the chances of success and
minimize failure is highly valuable to companies. A strategic market analysis framework was
designed to help executives make better decisions leading to their desired success outcomes.
This framework was applied to the Cellero Biotech case study and suggestions of how to
apply the framework were made based on the desired success outcome.

EducationsMSc in Business Administration and Bioentrepreneurship, (Graduate Programme) Final Thesis
LanguageEnglish
Publication date2017
Number of pages54