Fair Fising

Maria Tasha Namubiru

Student thesis: Master thesis


The purpose of this study is to examine the role that management plays in influencing and creating change readiness. The research was conducted among employees in the nonprofit organization, FairFishing. Creating readiness establishes a foundation for identifying the significance of management, as well as its interconnectedness in both change management efforts and leadership attributes within the organization. Due to the unforeseeable nature of a modern business environment, organizations need to be constantly prepared for change. It is vital for employees to be open and receptive of change initiatives while in the organization. In this research, it is argued that change initiatives implemented through projects are most likely to succeed. Usually, the first phase of a change initiative in an organization is dedicated to creating readiness among its employees, and it is this readiness which is a main focus in this paper. The literature and empirical findings suggest that change management efforts and leadership attributes help to create change readiness. If these are are weak or nonexistent, then management should start to implement change by strengthening efforts that do exist, and establishing those that are non-existent. Also, it is suggested that if the change readiness process has no effect, management should re-visit, re-evaluate, and reflect upon the process in order to identify and overcome the challenges encountered.

EducationsMA in International Business Communication (Intercultural Marketing), (Graduate Programme) Final Thesis
Publication date2016
Number of pages85