Innovation in the creative industries: Creating a successful innovation process in the creative industries

Frederik Thybo Nielsen

Student thesis: Master thesis


Companies working with experience products or hiring creatively skilled employees have for years been categorized as; creative industries, cultural industries, or the experience economy. The aim of this thesis is to elucidate whether elements important for creating a successful innovation process in the creative industries can be identified. Firstly, a theoretical framework presents perspectives on innovation practices and the creative industries. Three themes add value to the theoretical perspectives. Innovation practices in general, innovation in relation to creative industries, and lastly creative industries and its employees. This is done in order to elucidate the subject as nuanced as possible from a theoretical perspective. Secondly with a case study, employees within the creative case companies have been interviewed to identify how two case companies within the creative industries approach innovation. Contributions of practical knowledge and viewpoints on what is important for creating a successful innovation process in the creative industries are analysed to define the most fundamental perspectives. Based on an analysis of theory and data key findings present and outline elements that can be stated as important for successful innovation in the creative industries. These are: Casting of the team, clearly defined roles, cooperation, frameworks, freedom, the role of the project manager, trust, courage and mandate, passion, ownership and motivation, value propositions, open innovation, and iteration and experimentation. When aiming at generalising a method for innovation based on practices from the creative industries, it is proved that this is not just possible as several factors differentiate companies within the creative industries. The diversity between companies in the creative industries affects how the identified elements shall be implemented. Prerequisites for implementing these are therefore identified and discussed, as these must be taken into account before planning an innovation process based on the perspective of the creative industries. Prerequisites that must be taken into account before implementing the elements are: The level of complexity of creating a product, the type of product being produced, and the organisational structure of the company producing it.

EducationsMSocSc in Management of Creative Business Processes , (Graduate Programme) Final Thesis
Publication date2010
Number of pages121