Rebel, Inc. Youth subculture and commercial influence

Lars Wraa Jensen

Student thesis: Master thesis


Today, the youth subculture of skateboarding and commercialism forms a complex relationship on the verge of mainstream profitability and subcultural marginality. It is with this in mind that I set out to answer the following research question: How do youth subcultures negotiate commercial influence? In order to answer this question, I have set following two working questions: • How can we bridge signs of ambiguity from a theoretical perspective? • How do members of the Copenhagen skate culture enact their skate identity in the face of increased commercial influence? The structure implied by this disposition involves that the first part of the thesis attends to the theoretical void, that I feel needs to be filled in order to comprehend the complexities of the subcultural and commercial interplay. By integrating a wide and diverse area of insights, I will set up a theoretical framework that bridge dominant perspective and, hence, provides a tool that is apt to detect signs of consensus as well as ambiguity. In the second part I will employ the framework, in order to seek understanding of the way in which the skate subculture and commercialism interact in the Copenhagen skate scene.

EducationsMSc in Business, Language and Culture, (Graduate Programme) Final Thesis
Publication date2010
Number of pages112