Ledelse til social emergens i online communities: Et systemteoretisk perspektiv

Mads Vejbæk Ravn

Student thesis: Master thesis


Online Communities have become a subject of fascination and frustration in various areas. The literature dealing with Organization Communication and Knowledge Collaboration is experiencing difficulties pinpointing in what ways to best understand the structures inherent here. Likewise, having “communities” in which anything representable online becomes meaningful and valuable has become all the rage these years, for instance in journalism or education, but how to make a community emerge and thrive seems a mystery. This thesis argues that, not only is Systems Theory fully capable of constructing Online Communities in a meaningful way, it is also possible to construct a perspective on management of a community, that lets the community’s emergence and continued reproduction become an understandable challenge, which can be acted on prudently. The thesis constructs this perspective combining three different types of empirical analysis of the gaming website Gamereplays.org, in the end presenting a view of social emergence that does not conflict with the dogmas of Niklas Luhmanns Systems Theory, in the end perhaps emerging a little wiser, with regards to manage the emergence of continued reproduction of recursive communication.

EducationsMSocSc in Political Communication and Managment, (Graduate Programme) Final Thesis
Publication date2013
Number of pages102