An Exploratory Study on How MaaS Will Change our Choice of Commute

Alexander Raknes & Marius ├śrum

Student thesis: Master thesis


Mobility-as-a-Service (MaaS) represent a profoundly new dimension to our congested, environmentalhazardous and silo-based transportation systems. Along with rapidly advances in new technologies, travel modes and attitudes, are also the academic world in a rush to put words on this new transportation phenomenon. While the diffusion of MaaS still remains an unresolved puzzle, our research aims to contribute with how some of the pieces fit together. As the true power of MaaS is yet to materialise, our research have been lifted out of the physical sphere, and into a hypothetical one. On a foundation of past literature and interviews with local experts, has thus provided the breeding grounds for a stated preference survey. In order to keep our research relatable to objects found in the real world, three hypotheses were created on how central elements of MaaS, influence decision making of our modal portfolios in the daily commute. Research on the viability and development of MaaS in the laboratory environment of Copenhagen, this identified a forth hypothesis, revolving how recombinant of transport related data can form new attributes that influence our choice of the modal portfolio. The research does, in contrary to our literature review, identify students as an important research subject, due to their shifting travel behaviour and role in the future of mobility. Our findings provide clear evidence for how MaaS and its underlying service provisions, does influence choices the daily commute.

EducationsMSc in Business Administration and E-business, (Graduate Programme) Final Thesis
Publication date2018
Number of pages135
SupervisorsMaria J. Figueroa