Tweens og forbrug: Hvordan bør man markedsføre sunde fødevarer til tweens?

Benedikte Adeler-Bjarnø & Tania Rocchi

Student thesis: Master thesis

Abstract

This thesis´ problem area is tweens as consumers with a special view on recommendation to how you should market healthy food (defined by the Danish National Board of Health) to our target audience. The recommendation is based upon a thorough analysis of the consumer inclinations of tweens as well as their media consumption. The purpose of the analysis is to identify which marketing strategies and media are the most appropriate when you market to tweens

EducationsMA in International Business Communication (Intercultural Marketing), (Graduate Programme) Final Thesis
LanguageDanish
Publication date2010
Number of pages158