Abstract
Twoday, a company formed through the merger of seven businesses, faces new challenges in positioning itself within a competitive market. The combined entity is now significantly larger than the individual units, necessitating a clear justification for its existence among competitors. Given the intense competition, it is crucial that customers can easily distinguish twoday's services from those of other providers.
To guide customers toward twoday's offerings and secure its market position, the company should focus on new technologies and introduce innovative SaaS products. Simultaneously, twoday must ensure that internal resources are not overly allocated to less profitable business areas and should strengthen customer relationships through more personal interactions.
This strategic focus will help twoday capitalize on current market changes, such as the growing interest in agile development projects and AI, stabilizing inflation, and a revival in the pharmaceutical, oil, and gas sectors. By adapting to these trends, twoday can fulfill its ambition to create a better future through innovation and technology, aligning with the company's values: Drive: to improve solutions and collaboration methods, and Adaptability: to be curious and always updated on new technologies and solutions.
By implementing this strategy, twoday will continue to differentiate itself from competitors and build a strong brand in focused product development. This will ensure that the company's services maintain momentum and competitiveness in the market. Furthermore, more targeted marketing and personal customer interactions will help attract a larger customer base.
| Educations | HD Strategisk Salg og Marketing, (Diploma Programme) Final Thesis |
|---|---|
| Language | Danish |
| Publication date | 2024 |
| Number of pages | 76 |