This thesis examines authenticity in Christiansfeld and how it is used for continued development of Christiansfeld as a living town. Christiansfeld is a Moravian UNESCO world heritage town in the southern part of Jutland, Denmark. The concepts of objective, constructive and existential authenticity are used to determine the authenticity in the historical UNESCO nominated area in Christiansfeld. Expert interviews, observations and secondary literature is used to explore the concepts of authenticity in Christiansfeld. The analysis was created according to Kotter’s (1995) steps to achieve major transformation in conjunction with Deetz et al. (2000) chapters on vision, mission and discursive framing.
|Educations||MSc in Business, Language and Culture, (Graduate Programme) Final Thesis|
|Number of pages||143|