Innovation inside the Meeting Industry: The link between the meeting industry and creative industries

Dominika B. Fudala

Student thesis: Master thesis


Professional meetings, varying from small team meetings up to thousands of participants conferences, conventions and congresses are contemporary Agoras where people gather to learn, exchange ideas, network and get inspired. Behind diverse types of meetings stand an emerging industry – the meeting industry which, despite the economic downturn, is currently in its growing phase. The scarcity of academic research on this field contributes to several incoherencies and semantics incompatibilities with its names, definitions of its basic concepts and consequently, with measuring its scope and economic significance. This research project represents an exploratory study on the meeting industry which focuses primarly on the connections between the meeting industry and creative industries. The main purpose is to answer the research questions: how does the meeting industry connect to the creative industries and how innovative is the meeting industry? The research project sheds light on the position and product innovations as one of the principal factors shaping the meeting industry nowadays. In the discussions part, the broader question on whether the meeting industry should be included in (some?) of the creative industries classifications is posed. Since the meeting industry and creative industry did emerge in the analogous economic context, the theoretical discussions present both concepts within the same framework (emerging, defining and describing) to emphasize their common features. The research analysis is based on the primary data collection as there are no secondary data accessible which directly address the studied phenomenon. Firstly, the survey among the four groups of professionals involved in the meeting industry was carried out to measure their perception of the meeting industry’s innovations but also to investigate if respondents actually use them in their professional contexts. Analysis of the primary questionnaire is enhanced by the qualitative case study analysing the FRESH Conference 2014, a unique case study presenting several meeting industry innovations. In line with triangulation, a survey among conference participants (quantitative method) was embedded to increase the case study validity.

EducationsMSocSc in Service Management, (Graduate Programme) Final Thesis
Publication date2014
Number of pages114