Danish museums in Copenhagen are facing the challenges imposed on them by constantly changing the external environment. Behavioral patterns of population are drastically shaped in comparison to previous times. Experience economy became the cornerstone of current business initiatives Technologies are developing at an unprecedented pace. Museums are cultural institutions with important public roles. Their functions are specifically defined functions, namely acquisition, preservation, research, exhibition, interpretation, dissemination and communication of the collection for the educational purpose. However, the paradigm shift from traditional museum practice to new one, more visitor-centered is obvious. In order to attract the attention of people and fulfill defined mission museums are implementing digital technologies into their practice. Nevertheless, digital innovation is not the core competence of a museum. This research explores how Danish museums implement digital innovation in order to fulfill their mission in terms of exhibition and dissemination of art.
The theoretical framework consists of theories on different levels of implementation of digital technologies, innovation and derivatives, and peculiarities of museum practice. Research is based on qualitative data gathered from both primary and secondary sources. This research is crosssectional exploratory case study, based on pragmatic philosophy and combination of deductive and inductive approaches. At the end of the paper there is an overall summary of how museums implement digital innovation, what is a digital innovation in museum practice, and how different levels of implementation of digital technologies correspond to marketing paradigms. At the results sections key insights that form the base for this summary are revealed.
|Educations||MSocSc in Management of Creative Business Processes , (Graduate Programme) Final Thesis|
|Number of pages||83|
|Supervisors||Ana Maria Munar|