The aim of this thesis is to highlight the role of companies’ size and industry’s context for cloud computing adoption in order to deepen our understanding and ability to manage the cloud adoption process. To explore these relationships we build up two hypotheses: - “the size of an enterprise is related to the adoption of cloud technologies”, - “the industrial context of a company is related to the adoption of cloud technologies” We made these hypotheses by doing a careful literature review of the cloud computing adoption and by taking into consideration Roger’s Diffusion of Innovation theory and Service Science theory. We tested our hypotheses through a quantitative analysis based on the test of 80 data’s survey allowing us to use statistical tests such as the T-test, Mann-Whitney test, correlation and regression test to control our hypotheses. From these results we found some managerial limitations such as the reception by the sales teams of new applications and the understanding of the cloud applications by the customers. To overcome these obstacles we suggested a better involvement of the sales teams in the sales strategy of the cloud products and a better promotion of the cloud applications to the end users to decrease the lack of knowledge from customers.
|Educations||MSocSc in Service Management, (Graduate Programme) Final Thesis|
|Number of pages||90|