Meningsskabelse i en reformtid

Jette Enevoldsen

Student thesis: Master executive thesis


The aim of this master’s thesis is to analyse and elucidate how a control technology such as the purchaser/ supplier model has affected Sensemaking among employees at the Danish Communication Center in Hillerød, and how an understanding of this Sensemaking can be utilised in a managerial sense going forward. With the 2007 structural reform, the Danish Communication Center was taken over by Hillerød municipality, and the purchaser/supplier model was introduced in 2008. This control technology is market inspired and separates the purchaser and supplier function in that the referral competence is transferred to the municipalities, meaning that only the supplier function is still placed with the Danish Communication Center. Implementation of the model at the Center entailed the introduction of new terms such as service catalogue, rates and time recording. In a phenomenologically inspired approach, I apply Karl E. Weick’s theory on Sensemaking (Weick, 1995), which can be used to develop an understanding of how employees attempt to make sense of changes with which they are faced. Weick presents seven characteristics that are central to Sensemaking: 1) grounded in identity construction, 2) retrospective, 3) enactive of sensible environments, 4) social, 5) ongoing, 6) focused on and by extracted cues and 7) driven by plausibility rather than accuracy. These seven characteristics are used as inspiration for the creation of a question guide and analysis of the collected data. The survey, focus group interviews and interview with the head of the Center provided a good basis for the analyses. Karl E. Weick’s future of Sensemaking practice has been incorporated into the analysis, which shows which areas the management team should focus on. As a supporting theory, I have chosen Leon Lerborg’s theory on control paradigms, which is used to map thought patterns that must be taken into account in the two competing control paradigms - the professional and New Public Management market. The main conclusions are as follows: - The time recording task still remains a challenge for some employees. - New identities have now been attached to the professional identity. - Employees want more professional coaching and training.Finally, I can conclude that Sensemaking theory has helped me gain a better understanding of how employees at the Danish Communication Center have experienced the implementation of the purchaser/supplier model, and what still affects them greatly. It is now up to the management team to review these findings and act on them.

EducationsMaster of Public Governance, (Executive Master Programme) Final Thesis
Publication date2016
Number of pages54