A Comparative Study on Chinese Companies' Development Paths to Business Ecosystem: Cases of Alibaba Tencent Geely and Haier

Jingyou Zhang

Student thesis: Master thesis


Purpose - The aim of this research is to explore and compare the development paths of Chinese companies to business ecosystem model, using four cases of both internet companies and traditional manufacturers, namely Alibaba, Tencent, Geely and Haier. Approach - This thesis used both chronological sequences and four-approach method, viz. investment, incubation, innovation and internationalization, to present four cases’ second-hand information collected from both online and offline sources. After checking within-case models, Group A could form a cross-case synthesis: companies in internet business sector, however Group B did not reach a consensus. Finally, case-comparison method was used to compare Group A (internet companies) and the other two cases in manufacturing sector. Findings – Internet companies and Geely & Haier have different development paths to ecosystem business model. The internet firms are more advanced in BE than manufacturers and spend less time in moving to next stage. For internet companies, incubation and innovation are the most important, while investment and internalization are the key contributors for Geely and Haier

EducationsMSc in International Business, (Graduate Programme) Final Thesis
Publication date2019
Number of pages139
SupervisorsPeter Ping Li