Student theses

Crossing the chasm in renewable energy: Identifying and Targeting Pragmatic Adopters in Germany A Case Study of InnoVentum AB

Jonas S. Wendler

MSc in International Marketing and Management, (Graduate Programme) Final Thesis, 2014

Student thesis: Master thesis

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Maximize - contextualize - commercialize

Frederik Johan Dessau, Juan Sebastian Fernandez

MSc in Brand and Communications Management, (Graduate Programme) Final Thesis, 2009

Student thesis: Master thesis

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Argumented Reality: How Will Consumers Embrace this Novel Mobile Shopping Tool?

Iben W.K. Børresen, Maria Beatriz D. Henriques

MSc in International Marketing and Management, (Graduate Programme) Final Thesis, 2019

Student thesis: Master thesis

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Student thesis: Master thesis

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Student thesis: Master thesis

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The possibility of implementing Integrated Marketing Communications into the Sticks’n’Sushi restaurant chain

Luka Heberle

MSc in International Marketing and Management, (Graduate Programme) Final Thesis, 2013

Student thesis: Master thesis

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How an MNC can enter Pakistani telecom mobile market: Tailor-making the strategies

Nabeel Ahmad

MSc in International Marketing and Management, (Graduate Programme) Final Thesis, 2009

Student thesis: Master thesis

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Ducati in Russia: A study on how Ducati should approach the growing Russian market

Federico Consolini

MSc in Brand and Communications Management, (Graduate Programme) Final Thesis, 2015

Student thesis: Master thesis

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A Personal Brand through Blogging: Its position and influence on consumers

Anette Løken, Ane Beate Haugen

MSc in International Marketing and Management, (Graduate Programme) Final Thesis, 2013

Student thesis: Master thesis

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Revised strategy for Amager Strandpark: Revised strategy with focus on commercialization

Martin Faber, Christian Claudio Lai

MSc in International Marketing and Management, (Graduate Programme) Final Thesis, 2009

Student thesis: Master thesis

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You are what you eat - and the company you keep

Birgitte Friis Ølgod

MSc in Brand and Communications Management, (Graduate Programme) Final Thesis, 2015

Student thesis: Master thesis

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Is Your Loyalty Program Really Building Loyalty?

Marinela Bendz, Rasmus Himmelstrup

MSc in Brand and Communications Management, (Graduate Programme) Final Thesis, 2015

Student thesis: Master thesis

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Branding the Innovation: A Consumer Neuroscience Investigation of the Modulating Effect of Brands on Innovation Preference

Iben Diamant, Frederik Bo Pedersen

MSc in Brand and Communications Management, (Graduate Programme) Final Thesis, 2015

Student thesis: Master thesis

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Enhancing consistency in dynamic stakeholder interactions: On implementing blogs in crisis communication

Lisa Damgaard

MSc in Brand and Communications Management, (Graduate Programme) Final Thesis, 2010

Student thesis: Master thesis

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Commercialization of sports: Commercial branding perspectives for national sports federations

Kimmi Ae-Joo Kjelgaard

MSc in Brand and Communications Management, (Graduate Programme) Final Thesis, 2012

Student thesis: Master thesis

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The Positive Effects of Interactive Advertising on Brand Attitudes

Morten Vejsholt Normann

MSc in Brand and Communications Management, (Graduate Programme) Final Thesis, 2015

Student thesis: Master thesis

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Action-based advertising: The effects of behaviour change on attitudes

Jóhannes Páll Sigurðarson

MSc in Brand and Communications Management, (Graduate Programme) Final Thesis, 2014

Student thesis: Master thesis

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Actively Managed Volatility Strategies: Is it Possible to Disarm Ticking Time Bombs?

Atle Kristoffer Leif Alkelin, Olivia Bergkvist

MSc in Advanced Economics and Finance, (Graduate Programme) Final Thesis, 2019

Student thesis: Master thesis

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Actively Managed Volatility Strategies: Is it Possible to Disarm Ticking Time Bombs?

Atle Alkelin, Olivia Bergkvist

MSc in Advanced Economics and Finance, (Graduate Programme) Final Thesis, 2019

Student thesis: Master thesis

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Algorithmic Collusion

Camilla Voll, Jeanett Therese Fauskanger Brurås, Signe Marie Løes Narum

MSc in Commercial Law, (Graduate Programme) Final Thesis, 2019

Student thesis: Master thesis

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Student thesis: Master thesis

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An Investigation of Monetization Strategies in AAA Video Games

Mariusz Patryk Diaczok, Patrick Tronier

MSc in Management of Innovation and Business Development, (Graduate Programme) Final Thesis, 2019

Student thesis: Master thesis

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An Integrated Perspective on Special and Limited Editions: The Case of Alfa Romeo

Martin Gasperini, Nicole Valerio

MSc in Management of Innovation and Business Development, (Graduate Programme) Final Thesis, 2019

Student thesis: Master thesis

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