Abstract
the purpose of this study is to deeply explore the relationship between private labels and trust and to identify possible positive spill-over in terms of consumer behavioral consequences. A multi-relational perspective that considers three different levels of trust is adopted.
Educations | Cand.merc.smc Strategic Market Creation, (Graduate Programme) Final Thesis |
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Language | English |
Publication date | 2009 |
Number of pages | 125 |