This thesis examines what type of entry strategy Arla Foods should pursue in sub-Saharan Africa. The examination takes its basis in the questions of why Arla Foods should consider entering into sub-Saharan Africa, where to enter and how to enter in terms of entry mode, timing and commitment as well as market positioning. The call for a thorough investigation of this research area is generated by a mix of growing interest from Arla Foods lead by the Consumer International and Global Ingredients divisions to identify and evaluate the market potentials in sub-Saharan Africa and of strategic management literature which to an increasing scale focuses on the business potential in least developed countries.
|Educations||MSc in Business, Language and Culture, (Graduate Programme) Final Thesis|
|Number of pages||150|