The Internationalization Process of a Manufacturing International New Venture: From the Perspective of Value Creation Through Business Models

Christina Badstue

Student thesis: Master thesis


Only recently have academics sought to integrate the concept of business models into international entrepreneurship. The purpose of this thesis is to analyze the internationalization process of a manufacturing international new venture from the perspective of value creation through business models. Given that the literature on international new ventures mainly focuses on new ventures operating in knowledge-intensive and high technology industries, this study furthermore seeks to broaden the field of international entrepreneurship by studying the case of a manufacturing international new venture. Existing literature on business models and firm internationalization is reviewed in order to develop a theoretical framework utilized for investigating the topic of this thesis. The chapter studying business model literature consists of defining the concept, utilizing business models as a unit of analysis as well as investigating the relationship between business models and strategy and innovation respectively. Given that a manufacturing international new venture is studied, both the literature on international entrepreneurship and the traditional perspective on firm internationalization are considered. Furthermore, a set of propositions is developed in order to test and discuss the theoretical framework. A single-case study design has been chosen to answer the research question, where Alpha, a manufacturing international new venture operating in the spectacles industry, is the chosen case company. Alpha employs its two founders, and it is thus their reflections and perceptions concerning the configuration of the company’s business model activities, which lay the foundation for answering the research question. The findings suggest that Alpha’s value creation logic determines the development and configuration of its business model and thereby also its internationalization process. Furthermore, it appears that Alpha’s existing network influenced the company’s internationalization process. However, the findings also suggest that factors such as psychic distance and the liability of foreignness influenced Alpha’s internationalization process, thus pointing to the fact that it seems that Alpha follows the traditional perspective of firm internationalization

EducationsMSc in International Business, (Graduate Programme) Final Thesis
Publication date2013
Number of pages85