Applying the VCI framework as an explanatory basis, and using a field test along with an analysis of previous literature, the impact of waiting lines are investigated in two stores, one high end and one lower end, with regards to their potential vision-image gap creating properties. In the field test subjects (89, 54 female and 35 male) were chosen from people who had just stood in line in one of the supermarkets, and they were asked a number questions regarding their waiting time and their perceived image of the store they were in. They were also given a time production task. No gender, age or gap creating effects were found in the test, and results indicate that, surprisingly, higher expectations of a store produce more and not less acceptability of queuing. Furthermore, results are interpreted to promote an approach to human time perception where different internal timing systems are responsible for different situations, depending on duration and stimulus, also accounting for the gender differences seen in some of the previous study on the matter.
|Educations||MSc in Strategy, Organization and Leadership, (Graduate Programme) Final Thesis|
|Number of pages||86|