An entrepreneurial journey: Navigating between

Petre Gherghinescu

Student thesis: Master thesis


This paper explores the applicability of social construction theory and practice theory to a real life case of entrepreneurial venturing. There is a lack of research on the process of starting up a new venture where the activities of the entrepreneurs are analyzed in strong relation to academic theory. Because of this, the overreaching goal of this paper has been to determine whether or not social construction and practice theory have provided me with any value in the process of establishing a new venture. In order to write this paper, I have chosen autoethnography as a method of research, using myself as the data on the process of “getting into business”. In order to gather the necessary data, I have used a “journal log”, where I have tracked my daily activities, over a period of six months, in relation to the new venture. Doing so, I had the possibility to observe myself and the activities I undertook in order to establish a new venture. The autoethnographical method allowed me to write in a highly personalized style and express my personal opinion on the usefulness of the academic theory on the process of entrepreneurial venturing.

EducationsMSc in International Business and Politics, (Graduate Programme) Final Thesis
Publication date2015
Number of pages126