An Analysis on Business Strategies for E-commerce Companies in China: An Institutional Perspective

Ye Tan

Student thesis: Master thesis

Abstract

The traditional views of business strategy research are the industry-based view and the resource- based view, which emphasise the competition in industry and firm resources. However, many institutional theorists suggest that the institutional perspective can also solve some fundamental questions in business strategies. The motives of this study are derived from the contribution of the institutional perspective to the study of business strategies and the rapid development of the e- commerce companies in China. This thesis applies institutional theories to build an analytical framework for studying e-commerce companies’ strategic responses to institutional factors in China. Based on the case study on Alibaba Group in China, the collected data reveals findings of formal and informal institutions from the legal and regulatory environment, governmental policies, and cultural factors in China’s institutional environment. The thesis analyses the influence of these findings on Alibaba’s business strategies and discusses the implications for institutional theories and the practices of e-commerce in China.

EducationsMSc in Business, Language and Culture - Diversity and Change Management, (Graduate Programme) Final Thesis
LanguageEnglish
Publication date2017
Number of pages80
SupervisorsKjeld Erik Brødsgaard