Privacy Awareness After the Snowden Case: A Case Study Conducted from a Global Perspective

Martin Hechmann Thorsen

Student thesis: Master thesis


Data from life on the internet is floating around and is used in many relations, whether for knowing something about others or paying for products and services. The leaks of Snowden back in 2013 caused attention to the aspect of mass surveillance against innocent people by governmental institutions such as NSA.
This thesis is based on a case study conducted over the Snowden case and based on this, determines whether any changes have been registered in the awareness of privacy concerns. This is seen from the paradigm of neo-positivism and in relation to surveillance, transparency and control with the last two ex- panded and modified in a new manner of looking at society. To clarify this, selective search terms are used with Google Trends and combined with number of uses of the privacy tools DuckDuckGo, Tor and Tails. Putting together these results with the chosen theory of Foucault and Panopticon, Maslow’s Hierar- chy of Needs, Gate Keeping Theory and Rational Choice Theory, this together aggregates a grounding for the analysis and discussion leading to the conclusion of the thesis. The findings suggest a short increase in the awareness of privacy concerns. Besides this, there is a picture of an increasing use of privacy tools from the Snowden case to today. Suggestions for further research are hereafter counted for.

EducationsMSc in Business Administration and Information Systems, (Graduate Programme) Final Thesis
Publication date2016
Number of pages77