This paper explore how big data analytics can contribute to the crisis communication discipline. The focus is to find the theoretical possibilities and limitations for big data analytics in crisis communication & management. Academics have done little research on this topic and it seems that no previous academic literature has made an extensive theoretical investigation about this combination. The paper approach this topic through a theoretical comparison of literature within crisis communication and the field of big data analytics. A preliminary analysis of crisis communication theory identifies five areas within crisis communication that are interesting in regards to big data analytics. The paper evaluates the use of big data techniques in each of these areas, as well as the general use of big data analytics in crisis communication. The results show that big data analytics has some potential within crisis communication & management. However, this paper also shows some clear limitations of big data analytics within the crisis communication discipline.
|Educations||MSc in Strategy, Organization and Leadership, (Graduate Programme) Final Thesis|
|Number of pages||108|
|Supervisors||Lasse Peter Laursen|