Implementation of the Subscription Business Model in the World of E-books

Yordanka Ivanova

Student thesis: Master thesis

Abstract

The subscription business model is a new part of the marketing and with rapid temps have been adopted by many industries. The subscription services generate the revenue through the advertisements, and through the customers. The user's participation on the platform depends on the pricing strategy of the service. Four significant pricing model are described: free of use, freemium, subscription model (monthly fee) and dynamic pricing. The data were collect from the UB Reader app. The data collection consists the pricing strategy of the app, the revenue, and the information about the consumers. The analysis of the data shows that the preferable pricing model among the users is “free of use.”.

EducationsMSc in International Business, (Graduate Programme) Final Thesis
LanguageEnglish
Publication date2016
Number of pages50
SupervisorsSteffen Brenner