Knowledge Sharing and Communication in Obesity Department in Novo Nordisk

Ondrej Kralik

Student thesis: Master thesis

Abstract

The competitive advantage of a multinational corporation (MNC) is allegedly based on its ability to transfer knowledge effectively and efficiently through and between its de-partments. This thesis will analyze factors preventing and facilitating knowledge sharing in a MNC. Specifically, studying the Obesity department, which consists of Obesity Pharmaco and Obesity Biology – a relatively new established department in the Danish pharma firm Novo Nordisk. Based on the initial interviews in which it was addressed that knowledge sharing and communication between the two departments is not working as well as it should, different factors will be analyzed in order to find a solution to the prob-lem. The factors that will be analyzed are whether there is an understanding of what con-stitutes knowledge, motivation to share knowledge, national cultures, and language and communication aspects. On the basis of a total of eight interviews with both national and international employees, three vital aspects were found to prevent knowledge sharing and communication in the department. First, lack of a leader, second, lack of organizational culture about knowledge sharing, and third, lack of organizational memory.

EducationsMA in International Business Communication (Intercultural Marketing), (Graduate Programme) Final Thesis
LanguageEnglish
Publication date2015
Number of pages113