Experiencing donations: Exploring the effects of using Interaction and Personalization within fundraising

Lasse Galschi√łt Markus

Student thesis: Master thesis


What are the perceived effects of using interaction and personalization within fundraising? And How are fundraisers using interaction and personalization?

EducationsMSocSc in Management of Creative Business Processes , (Graduate Programme) Final Thesis
Publication date2009
Number of pages96