The thesis you are about to read will take you on a journey through the world of pain, sacrifices and commitment that to some are more important than food and hunger. It takes you from Maslow’s basic needs to the optimal experience. As Maslow’s hierarchy and flow seem different they also share some similarities. The contradictions and similarities between the chosen theories will be hold against this thesis empirical research. Thus, two deviant case studies have been conducted as they serve to answer the research question in the best possible way. The findings of the empirical research will show the similarities between two different cases. The purpose with this thesis is to come up with a management tool by combining Csikszentmihalyi’s (1990) flow theory utilizing the framework that consists of eight conditions for achieving flow and the empirical findings. Furthermore, this thesis addresses the issues of flow’s paradoxes. However, it is argued that flow solves the paradox of finding a meaning in a meaningless world. The empirical findings suggest that there is a condition that Csikszentmihalyi (1990) did not find in his own work, the need to feel comfortable in order to achieve flow. In order to overcome this gap and in order to come up with a tool that can be utilized by management it is being suggested that the framework should be adjusted in accordance to combining the empirical research with the discussed theories.
|MSocSc in Service Management, (Graduate Programme) Final Thesis
|Number of pages