Ubuntu management: Scrutinizing black and white stereotypes in contemporary South African management discourse

Amalie Hauge-Helgestad

Student thesis: Master thesis


This thesis is written to finalize the master’s program Political Communication and Management at Copenhagen Business School, Denmark. The subject of the thesis is Ubuntu Management. Ubuntu Management is an attempt to translate the traditional African mindset of Ubuntu into organizational management. From a power analytical and post-colonial perspective I explore how this new, African style of management claims to be able to move Africa towards a new and successful era. With the thesis I critically examine the power mechanisms of Ubuntu Management as well as the constituting effects Ubuntu Management could have for the ‘African versus Western’-discourse. Empirically the thesis is based on research conducted in South Africa in the fall of 2009. This includes a literature study of Ubuntu Management, as well as interviews with important contributors to the Ubuntu Management discourse.

EducationsMSocSc in Political Communication and Management, (Graduate Programme) Final Thesis
Publication date2010
Number of pages90