This study explores the possibility of utilizing technology to fight growing sustainability issues within the fashion industry. The focus point of the study is the phenomenon of social media users, as fashion consumers, only posting an outfit once on the social media platforms. This phenomenon is argued to contribute to the issues of fashion sustainability, which is looked at from the environmental point of view. Hence, this study is a case study that focuses on a phenomenon and uses the Digital Collection by Carlings as an inspirational case for the research problem. The findings of this study suggest that technology can be used for supporting fashion sustainability. However, the findings also highlight the fact that in order for a technology to be accepted in the studied context it needs to take into consideration certain factors that influence the users’ perceived usefulness and ease of use of the technology. Also, communication was found to be a key determinant concerning technology acceptance. Based on these findings, both theoretical and practical recommendations are suggested.
|Educations||MSc in Business Administration and E-business, (Graduate Programme) Final Thesis|
|Number of pages||219|