Being motivated by the highly undifferentiated and one-dimensional debate about the role of MNCs in relation to development and the ‘idealisation’ of new MNC strategies, we set out to examine “Which MNC strategy is most conducive to development?” With this research question in mind, we aim to nuance the current debate by obtaining a broader understanding of the different MNC strategies and their conduciveness of development as this issue is exceedingly more complex than what it is made out to be in the current debate. As the debate has triggered the emergence of new MNC strategies with a more explicit focus on being conducive to development, several alternative MNC strategies were looked at in order to find out how the conventional MNC compare to these. These alternative strategies are the Bottom of the Pyramid, the Corporate Social Responsibility strategy, and the Social Business Enterprise, which all to varying degrees focus on social rather than financial returns.
|Educations||MSc in Business, Language and Culture, (Graduate Programme) Final Thesis|
|Number of pages||153|