Web and Artistic Careers

Marta Parmigiani

Student thesis: Master thesis


The thesis is focused on the impact of the Internet on the contemporary visual artists’ labour market. In order to understand the magnitude of the impact, a two-sided theoretical framework was built, composed by a literature review regarding the major effects of the Internet on society and an analysis of the visual artists’ labour market and hiring mechanisms. The triangulation of different theories was necessary, because of the unavailability of previous researches about the specific topic. It emerged that artistic careers are affected two main inequalities: geographical location and embeddedness of the hiring system in personal network. The theoretical analysis also led to the formulation of three hypotheses about the Internet reducing these inequalities and enhancing transparency. They were tested through the case study Wooloo.org, an online free network for artists to connect with art opportunities. Finally, it was possible to conclude that the Internet is impacting the art market allowing the birth of new sustainable services for artists, and it is challenging the issues of location and embeddedness, but does not achieve to completely eliminate these inequalities.

EducationsMSocSc in Management of Creative Business Processes , (Graduate Programme) Final Thesis
Publication date2012
Number of pages94