Abstract
The purpose of this thesis is, with point of departure in issues management and stakeholder management theory, to analyse what went wrong and what could have been done differently with regard to Nycomed and the Letigen case.
| Educations | MSc in International Marketing and Management, (Graduate Programme) Final Thesis |
|---|---|
| Language | English |
| Publication date | 2008 |
| Number of pages | 97 |