The Letigen case revisited from an issues management perspective

Benjamin Jonas Veng

Student thesis: Master thesis

Abstract

The purpose of this thesis is, with point of departure in issues management and stakeholder management theory, to analyse what went wrong and what could have been done differently with regard to Nycomed and the Letigen case.

EducationsMSc in International Marketing and Management, (Graduate Programme) Final Thesis
LanguageEnglish
Publication date2008
Number of pages97