Capturing the value of innovation in a multinational organisation: A case study of pricing strategies across four different countries

Abstract

Purpose: To demonstrate the importance of innovations for becoming competitive and profitable and to illuminate the importance strategic pricing to capture the full value of innovation. Methodology: A qualitative approach is chosen where interviews have been the main source for the collected data. Theoretical perspectives: Profiting from innovation, Innovation premium, Strategic pricing, Price leadership, Transactional level, Market level, and Industry level. Empirical foundation: Unique selling propositions, pricing methods Conclusion: Innovations together with strategic pricing are two important aspects for Global Processes to reach profitability.