Abstract
Purpose: To demonstrate the importance of innovations for becoming competitive and profitable and to illuminate the importance strategic pricing to capture the full value of innovation. Methodology: A qualitative approach is chosen where interviews have been the main source for the collected data. Theoretical perspectives: Profiting from innovation, Innovation premium, Strategic pricing, Price leadership, Transactional level, Market level, and Industry level. Empirical foundation: Unique selling propositions, pricing methods Conclusion: Innovations together with strategic pricing are two important aspects for Global Processes to reach profitability.
Educations | MSc in Management of Innovation and Business Development, (Graduate Programme) Final Thesis |
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Language | English |
Publication date | 2010 |
Number of pages | 81 |