Capturing the value of innovation in a multinational organisation: A case study of pricing strategies across four different countries

Jenny Sjöström

Student thesis: Master thesis

Abstract

Purpose: To demonstrate the importance of innovations for becoming competitive and profitable and to illuminate the importance strategic pricing to capture the full value of innovation. Methodology: A qualitative approach is chosen where interviews have been the main source for the collected data. Theoretical perspectives: Profiting from innovation, Innovation premium, Strategic pricing, Price leadership, Transactional level, Market level, and Industry level. Empirical foundation: Unique selling propositions, pricing methods Conclusion: Innovations together with strategic pricing are two important aspects for Global Processes to reach profitability.

EducationsMSc in Management of Innovation and Business Development, (Graduate Programme) Final Thesis
LanguageEnglish
Publication date2010
Number of pages81