This master’s thesis focuses on the conditions for management at the Danish Broadcast Cooperation. While working as a student at the human resource department, I found it interesting to observe how the expectations facing managers in such a large organization, seems to be rather diffuse. By way of example, the HR-department is often contacted by managers that are confused and frustrated about how to handle the issues related to being a manager. The thesis focuses on these diffuse expectations and their consequences by establishing a study of one concrete organizational tool: an ‘employee satisfaction survey’. This survey can be understood as an evaluation of leaders and managers, but it is unclear whether they are evaluated in accordance with economic, political or pedagogical logics. Within the evaluation it is also unclear whether the managers are perceived as leaders expected to be authoritative subjects in a traditional hierarchical organization, or as self-governing subjects having an intimate relation to the employees. My motivation for working with this particular survey is that I found it to be based on a paradox. It attempts to uncover and reduce the complexity of the phenomenon, ‘employee satisfaction’, but in doing so it produces new types of complexity. The thesis is based on two analytical perspectives, both deriving their inspiration from poststructural thinkers, namely Michel Foucault and Niklas Luhmann. From the point of second order observations, it is investigated how expectations to ‘managers’ and ‘management’ are constructed in the organizational communication. The analysis points to the fact that these constructions lead to polyphony, which on the one hand reduces complexity by creating specific expectations facing managers. On the other hand, the polyphony creates a horizon of different competing expectations defining the structures of communication. The concluding discussion points to the need for elaborating on the concept of second order management. In line with this perspective the thesis raises the claim that the implications of the organizational work with the survey involve both risks and opportunities for management.
|Educations||MSocSc in Political Communication and Managment, (Graduate Programme) Final Thesis|