Sustainability Initiatives in the Healthcare Sector: Challenges and Opportunities for Businesses and Support Agencies

Mirjana Milić

Student thesis: Master thesis


The paper presents and empirically explores sustainability initiatives in the healthcare sector. Through comprehensive literature review and semi-structured interviews it analyzes what are the consequences (economical, environmental, social) of current healthcare practices. Second, it captures what kind of eco-innovations are predominantly implemented in diverse healthcare institutions. Moreover, study explores what are the motives of diverse individuals or organizations whose activities are related to healthcare, as well as the opportunities and limitations which they face in the implementation process of certain types of sustainable innovations. In addition, the research explores the novelty of incorporating sustainability in the healthcare sector in countries that rather adopt ecoinnovations from the external environment than invent them. The study provides a summary of different stakeholders (international organizations, government institutions, NGOs, companies and others) and analyzes which stakeholders do and can foster the implementation of environmental innovation and in which ways. This is very important not only for a better understanding of the subject, but it signalizes the course of actions which different market actors should take in the future.

EducationsMSc in Management of Innovation and Business Development, (Graduate Programme) Final Thesis
Publication date2013
Number of pages101