Financial and strategic analysis of Ford Motor Company and Tata Motors

Miel van Blitterswijk & Rosen Karadzhov

Student thesis: Master thesis


We study the various Valuation Techniques prevalent in the Financial Markets pertaining to the chosen case studies such that the most appropriate methods and their target audiences can be evaluated. We propose to study and compare the valuations of Ford Motors and Tata Motors. In 2008, Tata Motors acquired the Land Rover and Jaguar models of Ford Motors in $2.3 Billion on a cash free, debt free basis. Ford Motors contributed $600 Million to the Jaguar Land Rover pension plans. What competitive advantages of Tata Motors enabled them to acquire two of the world’s most popular motor brands that have remained the pride of Great Britain for decades? On the other hand, what went wrong with Ford such that they were compelled to sell such prestigious brands to an Asian company, Tata Motors? We propose to carry out in depth Strategic and Financial analysis of the two companies based on their financial statements of last five years and a number of past studies and dissertations about both these organizations. Based on the analytics, we propose to work out their future projections for the next five years.

EducationsMSc in Finance and Strategic Management, (Graduate Programme) Final Thesis
Publication date2009
Number of pages145