This thesis sets out to examine how to strengthen the Danish fashion and textile companies’ human rights work. The industry is continuously being criticised for not assuming enough responsibility on the aspect of respecting human rights, and with the endorsement of the UN Guiding Principles on Business and Human Rights in June 2011, the companies now have a minimum standard to meet on the human rights work. The analysis centres on establishing partly the institutional environment surrounding the industry and partly the Danish fashion and textile companies’ current work with human rights, hereby also uncovering the areas in which there is a need for intensified focus and action in order to meet the minimum standard for respecting human rights. The theoretical departure is partly neo-institutional theory, centred on the articles by Matten & Moon and Dimaggio & Powell, and partly the UN Guidelines for Business and Human Rights. The empirical basis consists of a quantitative analysis, based on a survey study on Danish fashion and textile companies’ wok with human rights, as well as a qualitative analysis, based on interviews with the business association DM&T and the three selected companies, Bestseller, Egetæpper and Spectre. The findings of the thesis show that there is a need for intensified focus and action on several areas in order to strengthen the human rights work of the Danish fashion and textile companies. The surrounding institutions need to develop tools aimed at the practical human rights work including tools for implementing the UN Guiding Principles, to contribute to capacity development within local authorities, and to promote the business case of the human rights work. The companies need to approach the human rights work more systematically, to develop human rights capacity, and finally to develop adequate grievance and remediation mechanisms.
|Educations||MA in International Business Communication (Intercultural Marketing), (Graduate Programme) Final Thesis|
|Number of pages||103|