Film production incentives in Europe: Who is the most “ciak” appealing?

Francesca Serra

Student thesis: Master thesis


In the recent years, the European countries have been implementing direct and indirect measures aiming at incentivizing cinema production. The objective of this thesis is to give an accurate and complete view of incentive policies, in the most relevant European states, and to determine the possibility of indentifying the most “ciak” appealing country in Europe, that is, the country where a producer would prefer to shoot in. This study starts giving an overview of the cinema industry history and the main macroeconomic dimensions that characterize the actual scenario. In the second chapter, a theoretical framework, necessary in order to support the work, is outlined and the main tools, used by the European states, are defined and described. In the third chapter, a comparative approach is implemented and the film incentive systems of the main European countries are presented. Finally, the fourth chapter indentifies a model that producers could use in order to assess which country is the most “ciak” appealing. That said, it’s time to Action!

EducationsMSocSc in Management of Creative Business Processes , (Graduate Programme) Final Thesis
Publication date2014
Number of pages83