NSG WIND I UK

Helle Glass

Student thesis: Diploma thesis

Abstract

NSG Wind A/S was established in August 2016. NSG Wind A/S is a subsidiary of Danbor A/S who is known in the oil & gas industry and has the largest offshore base in Denmark, placed in Esbjerg. A lot of companies within the oil & gas industry have also started an interest in the wind industry. Especially after the drop in the oil prices. In some cases it is the same service that is provided in both industies. This can be seen in services within subsea and port services / logistics. NSG Wind was established in Denmark and now they want to establish an office in the UK. These are the services offered by NSG Wind : 
SubSea Marine 
Operation Logistics 
Port Services
Pre-Assembly 
Offshore Construction 
O&M 
The above services show that NSG Wind provides all the services from the components are leaving the factory until they are erected offshore as a wind turbine. NSG Wind offer a tailor made service package, that suits the customer and the service packages is cost reduced. NSG Wind want to investigate the options to penetrate the UK marked.The study will show theories and models, that gives NSG Wind the relevant information and the best tool to handle the obstacles in entering a new country. The study will look at strategies and management concepts which can make NSG Wind competetive by thinking differently. NSG Wind is in a time pressure and need to have a new strategy within a few months. This new strategy will be based on listening to the customers and hearing what the competitors have to offer. This information will compared with a competitory analysis which has been made for the purpose.

EducationsGraduate Diploma in International Business, (Diploma Programme) Final Thesis
LanguageDanish
Publication date2017
Number of pages95
SupervisorsHenrik Johannsen Duus