Integreret kommunikation og troværdighed: Forbruger-kontakt

Pia Riise Lauridsen

Student thesis: Master thesis

Abstract

The following thesis, entitled “Integrated Communication and Credibility” is an academic examination of whether Forbruger-Kontakt, as an organisation, applies integrated communication in the discourse of their credibility. The thesis is a case based examination and has been carried out in collaboration with Forbruger-Kontakt.

EducationsMA in International Business Communication (Intercultural Marketing), (Graduate Programme) Final Thesis
LanguageDanish
Publication date2009
Number of pages72