Abstract
The following thesis, entitled “Integrated Communication and Credibility” is an academic examination of whether Forbruger-Kontakt, as an organisation, applies integrated communication in the discourse of their credibility. The thesis is a case based examination and has been carried out in collaboration with Forbruger-Kontakt.
Educations | MA in International Business Communication (Intercultural Marketing), (Graduate Programme) Final Thesis |
---|---|
Language | Danish |
Publication date | 2009 |
Number of pages | 72 |