YouTube and Facebook: Online Video "Friends" Social Networking

Scott P. Robertson, Ravi Vatrapu, Richard Medina

    Research output: Contribution to conferencePaperResearchpeer-review

    Abstract

    This paper examines the links to YouTube from the Facebook “walls” of Barack Obama, Hillary Clinton, and John McCain over two years prior to the 2008 U.S. Presidential election. User-generated linkage patterns show how participants in these politically-related social networking dialogues used online video to make their points. We show a strong integration of the Web 2.0 and new media technologies of social networking and online video. We argue that political discussion in social networking environments can no longer be viewed as primarily textual, and that neither Facebook nor YouTube can be viewed as isolated information environments. Their interlinkage pattern, combined with links to other sites, provides a multidimensional communication environment which participants must navigate in order to gain a full understanding of the issues. Civic life is becoming more sociotechnical, and will therefore involve engagements with ideas as they are constructed by others out of disparate information sources and their interlinkages.
    This paper examines the links to YouTube from the Facebook “walls” of Barack Obama, Hillary Clinton, and John McCain over two years prior to the 2008 U.S. Presidential election. User-generated linkage patterns show how participants in these politically-related social networking dialogues used online video to make their points. We show a strong integration of the Web 2.0 and new media technologies of social networking and online video. We argue that political discussion in social networking environments can no longer be viewed as primarily textual, and that neither Facebook nor YouTube can be viewed as isolated information environments. Their interlinkage pattern, combined with links to other sites, provides a multidimensional communication environment which participants must navigate in order to gain a full understanding of the issues. Civic life is becoming more sociotechnical, and will therefore involve engagements with ideas as they are constructed by others out of disparate information sources and their interlinkages.

    Conference

    ConferenceFirst Annual Journal of Information Technology & Politics Conference
    CountryUnited States
    CityAmherst, MA
    Period16/04/200917/04/2009

    Cite this

    Robertson, S. P., Vatrapu, R., & Medina, R. (2009). YouTube and Facebook: Online Video "Friends" Social Networking. Paper presented at First Annual Journal of Information Technology & Politics Conference, Amherst, MA, United States.
    Robertson, Scott P. ; Vatrapu, Ravi ; Medina, Richard. / YouTube and Facebook : Online Video "Friends" Social Networking. Paper presented at First Annual Journal of Information Technology & Politics Conference, Amherst, MA, United States.17 p.
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    title = "YouTube and Facebook: Online Video {"}Friends{"} Social Networking",
    abstract = "This paper examines the links to YouTube from the Facebook “walls” of Barack Obama, Hillary Clinton, and John McCain over two years prior to the 2008 U.S. Presidential election. User-generated linkage patterns show how participants in these politically-related social networking dialogues used online video to make their points. We show a strong integration of the Web 2.0 and new media technologies of social networking and online video. We argue that political discussion in social networking environments can no longer be viewed as primarily textual, and that neither Facebook nor YouTube can be viewed as isolated information environments. Their interlinkage pattern, combined with links to other sites, provides a multidimensional communication environment which participants must navigate in order to gain a full understanding of the issues. Civic life is becoming more sociotechnical, and will therefore involve engagements with ideas as they are constructed by others out of disparate information sources and their interlinkages.",
    author = "Robertson, {Scott P.} and Ravi Vatrapu and Richard Medina",
    year = "2009",
    language = "English",
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    Robertson, SP, Vatrapu, R & Medina, R 2009, 'YouTube and Facebook: Online Video "Friends" Social Networking' Paper presented at, Amherst, MA, United States, 16/04/2009 - 17/04/2009, .

    YouTube and Facebook : Online Video "Friends" Social Networking. / Robertson, Scott P.; Vatrapu, Ravi; Medina, Richard.

    2009. Paper presented at First Annual Journal of Information Technology & Politics Conference, Amherst, MA, United States.

    Research output: Contribution to conferencePaperResearchpeer-review

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    T1 - YouTube and Facebook

    T2 - Online Video "Friends" Social Networking

    AU - Robertson,Scott P.

    AU - Vatrapu,Ravi

    AU - Medina,Richard

    PY - 2009

    Y1 - 2009

    N2 - This paper examines the links to YouTube from the Facebook “walls” of Barack Obama, Hillary Clinton, and John McCain over two years prior to the 2008 U.S. Presidential election. User-generated linkage patterns show how participants in these politically-related social networking dialogues used online video to make their points. We show a strong integration of the Web 2.0 and new media technologies of social networking and online video. We argue that political discussion in social networking environments can no longer be viewed as primarily textual, and that neither Facebook nor YouTube can be viewed as isolated information environments. Their interlinkage pattern, combined with links to other sites, provides a multidimensional communication environment which participants must navigate in order to gain a full understanding of the issues. Civic life is becoming more sociotechnical, and will therefore involve engagements with ideas as they are constructed by others out of disparate information sources and their interlinkages.

    AB - This paper examines the links to YouTube from the Facebook “walls” of Barack Obama, Hillary Clinton, and John McCain over two years prior to the 2008 U.S. Presidential election. User-generated linkage patterns show how participants in these politically-related social networking dialogues used online video to make their points. We show a strong integration of the Web 2.0 and new media technologies of social networking and online video. We argue that political discussion in social networking environments can no longer be viewed as primarily textual, and that neither Facebook nor YouTube can be viewed as isolated information environments. Their interlinkage pattern, combined with links to other sites, provides a multidimensional communication environment which participants must navigate in order to gain a full understanding of the issues. Civic life is becoming more sociotechnical, and will therefore involve engagements with ideas as they are constructed by others out of disparate information sources and their interlinkages.

    M3 - Paper

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    Robertson SP, Vatrapu R, Medina R. YouTube and Facebook: Online Video "Friends" Social Networking. 2009. Paper presented at First Annual Journal of Information Technology & Politics Conference, Amherst, MA, United States.