Abstract
Strategies, when executed to a perfect blend, can even end a World War. This is why organisations and corporations put considerable value on effective strategic planning whether it be conforming, deviant, or a mixture of both. In this article, the authors emphasise the essence of managing and synchronising two types of strategists in a company.
| Original language | English |
|---|---|
| Journal | The European Business Review |
| Issue number | 51 |
| Number of pages | 4 |
| ISSN | 1754-5501 |
| Publication status | Published - 2019 |