Your Strategy Needs 2 Types of People

Carsten Lund Pedersen, Thomas Ritter

Research output: Contribution to journalJournal articleResearch


Strategies, when executed to a perfect blend, can even end a World War. This is why organisations and corporations put considerable value on effective strategic planning whether it be conforming, deviant, or a mixture of both. In this article, the authors emphasise the essence of managing and synchronising two types of strategists in a company.
Original languageEnglish
JournalThe European Business Review
Issue number51
Number of pages4
Publication statusPublished - 2019

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