Your City, My City, Their City, Our City: Different Perceptions of a Place Brand by Diverse Target Groups

Suzanne C. Beckmann, Sebastian Zenker, Evelyn Knubben

Research output: Contribution to conferencePaperResearchpeer-review

Conference

ConferenceThe 6th Thought Leaders International Conference on Brand Management 2010
Number6
CountrySwitzerland
CityLugano
Period18/04/201020/04/2010

Cite this

Beckmann, S. C., Zenker, S., & Knubben, E. (2010). Your City, My City, Their City, Our City: Different Perceptions of a Place Brand by Diverse Target Groups. Paper presented at The 6th Thought Leaders International Conference on Brand Management 2010, Lugano, Switzerland.
Beckmann, Suzanne C. ; Zenker, Sebastian ; Knubben, Evelyn . / Your City, My City, Their City, Our City : Different Perceptions of a Place Brand by Diverse Target Groups. Paper presented at The 6th Thought Leaders International Conference on Brand Management 2010, Lugano, Switzerland.
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title = "Your City, My City, Their City, Our City: Different Perceptions of a Place Brand by Diverse Target Groups",
author = "Beckmann, {Suzanne C.} and Sebastian Zenker and Evelyn Knubben",
year = "2010",
language = "English",
note = "null ; Conference date: 18-04-2010 Through 20-04-2010",

}

Beckmann, SC, Zenker, S & Knubben, E 2010, 'Your City, My City, Their City, Our City: Different Perceptions of a Place Brand by Diverse Target Groups' Paper presented at, Lugano, Switzerland, 18/04/2010 - 20/04/2010, .

Your City, My City, Their City, Our City : Different Perceptions of a Place Brand by Diverse Target Groups. / Beckmann, Suzanne C.; Zenker, Sebastian; Knubben, Evelyn .

2010. Paper presented at The 6th Thought Leaders International Conference on Brand Management 2010, Lugano, Switzerland.

Research output: Contribution to conferencePaperResearchpeer-review

TY - CONF

T1 - Your City, My City, Their City, Our City

T2 - Different Perceptions of a Place Brand by Diverse Target Groups

AU - Beckmann,Suzanne C.

AU - Zenker,Sebastian

AU - Knubben,Evelyn

PY - 2010

Y1 - 2010

M3 - Paper

ER -

Beckmann SC, Zenker S, Knubben E. Your City, My City, Their City, Our City: Different Perceptions of a Place Brand by Diverse Target Groups. 2010. Paper presented at The 6th Thought Leaders International Conference on Brand Management 2010, Lugano, Switzerland.