In this article, we explore what organization and management scholars can do to write with resonance and to facilitate an emotional, bodily, or in other ways sensory connection between the text and the reader. We propose that resonance can be relevant for organization and management scholars in two ways. First, it may facilitate a better understanding of the research we are attempting to convey in our papers, an understanding that draws on the reader’s prior experiences, and their embodied, embedded knowledge. Second, resonance may foster an inclination in the reader to engage with, contribute to, and thus bring forward the field of research in question. We propose that writing with resonance may be a way to further the impact of academic work by extending the modalities with which our readers can relate to and experience our work.
- Organization theory
- Qualitative research