Writing the History of Advertising for a Postadvertising Age: Historiographical Reflections, Methodological Challenges, and Theoretical Opportunities

Research output: Contribution to journalConference abstract in journalResearchpeer-review

Original languageEnglish
JournalJournal of Macromarketing
Volume32
Issue number4
Pages (from-to)447-448
ISSN0276-1467
DOIs
Publication statusPublished - 2012
EventThe 37th Annual Macromarketing Conference. 2012 - Freie Universität Berlin, Berlin, Germany
Duration: 13 Jun 201216 Jun 2012
Conference number: 37
http://macromarketing.org/wp-content/uploads/2011/08/Macromarketing2012Proceedings.pdf

Conference

ConferenceThe 37th Annual Macromarketing Conference. 2012
Number37
LocationFreie Universität Berlin
CountryGermany
CityBerlin
Period13/06/201216/06/2012
Internet address

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