Writing the History of Advertising for a Postadvertising Age: Historiographical Reflections, Methodological Challenges, and Theoretical Opportunities

Research output: Contribution to journalConference abstract in journalResearchpeer-review

Conference

ConferenceThe 37th Annual Macromarketing Conference. 2012
Number37
LocationFreie Universität Berlin
CountryGermany
CityBerlin
Period13/06/201216/06/2012
Internet address

Cite this

@article{7eef412321f5418eaba0d0b5e2421572,
title = "Writing the History of Advertising for a Postadvertising Age: Historiographical Reflections, Methodological Challenges, and Theoretical Opportunities",
author = "Stefan Schwarzkopf",
year = "2012",
doi = "10.1177/0276146712466773",
language = "English",
volume = "32",
pages = "447--448",
journal = "Journal of Macromarketing",
issn = "0276-1467",
publisher = "Sage Publications, Inc.",
number = "4",

}

Writing the History of Advertising for a Postadvertising Age : Historiographical Reflections, Methodological Challenges, and Theoretical Opportunities. / Schwarzkopf, Stefan.

In: Journal of Macromarketing, Vol. 32, No. 4, 2012, p. 447-448.

Research output: Contribution to journalConference abstract in journalResearchpeer-review

TY - ABST

T1 - Writing the History of Advertising for a Postadvertising Age

T2 - Journal of Macromarketing

AU - Schwarzkopf,Stefan

PY - 2012

Y1 - 2012

U2 - 10.1177/0276146712466773

DO - 10.1177/0276146712466773

M3 - Conference abstract in journal

VL - 32

SP - 447

EP - 448

JO - Journal of Macromarketing

JF - Journal of Macromarketing

SN - 0276-1467

IS - 4

ER -