Writing Research Finding Applications

Adam Lindgreen, C. Anthony Di Benedetto, Camilla Verdich, Joëlle Vanhamme, Vinod Venkatraman, Steven Pattinson, Ann Højbjerg Clarke, Zaheer Khan

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Abstract

Academic researchers, including those early in their careers, are under intense pressure to write research funding applications and obtain external research funding. Yet relatively little guidance helps them navigate the funding application process. We provide insights into the funding writing process, with a special focus on resources available to business-to-business marketing researchers. The practical advice pertains to developing a funding strategy, navigating the funding review process, and providing information that reviewers seek when evaluating funding applications, among others. We also highlight the role of university leaders, who must effectively support and reward their faculty’s activity of applying for funding, as well as the benefits of university-based research support offices. To conclude, we detail two recent successful examples of business-to-business marketing funding applications.
Original languageEnglish
Title of host publicationHow to Fast-track Your Academic Career : A Guide for Mid-career Scholars
EditorsAdam Lindgreen, C. Anthony Di Benedetto, Joëlle Vanhamme, John Nicholson
Number of pages21
Place of PublicationCheltenham
PublisherEdward Elgar Publishing
Publication date2021
Pages97-117
Chapter5
ISBN (Print)9781839101779
ISBN (Electronic)9781839101786
DOIs
Publication statusPublished - 2021
SeriesHow To Guides

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