Abstract
Industrial firms are increasingly seeking new means of competitiveness by innovating their business models. One such change involves incorporating digital services and, in some instances, developing digital platforms. Although this change is receiving increasing attention, we are yet to understand how such changes are being framed and unfold in industrial firms. To address this gap, we undertake an in-depth exploratory case study of an industrial firm over an extended period to understand the framing and reframing activities. Our findings identify how motivational, diagnostic, and prognostic framing unfolds over distinct phases. Specifically, we find frame incongruence occurs amongst different groups of actors, requiring the firm to engage in strategies and tactics of frame alignment. We identify that management engages in the frame alignment processes of frame extension, frame clarification, and frame translation, which creates a space of 'workable certainty.' Although temporary, it helps propel the firm forward concerning its digital servitization strategy. Our study contributes by understanding the reframing process firms engage in to realize their digital servitization business model change. Our study raises important managerial implications for firms embarking on digital servitization, arguing the need for greater attention to how such changes are continually framed and reframed.
Original language | English |
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Title of host publication | Proceedings of the Eighty-third Annual Meeting of the Academy of Management |
Editors | Sonia Taneja |
Number of pages | 1 |
Place of Publication | Briarcliff Manor, NY |
Publisher | Academy of Management |
Publication date | 2023 |
Pages | 2970 |
DOIs | |
Publication status | Published - 2023 |
Event | The Academy of Management Annual Meeting 2023: Putting the Worker Front and Center - Boston, United States Duration: 4 Aug 2023 → 8 Aug 2023 Conference number: 83 https://aom.org/events/annual-meeting/future-annual-meetings/2023-putting-the-worker-front-and-center |
Conference
Conference | The Academy of Management Annual Meeting 2023 |
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Number | 83 |
Country/Territory | United States |
City | Boston |
Period | 04/08/2023 → 08/08/2023 |
Internet address |
Series | Academy of Management Annual Meeting Proceedings |
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ISSN | 0065-0668 |