Word-of-Mouth and Emotions in a Theory of Reasoned Action Perspective

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of the 8th International Conferance on Research in Advertising : ICORIA 2009
EditorsRalf Terlutter, Sandra Diehl, Matthias Karmasin, Edith Smit
Number of pages10
PublisherEuropean Advertising Academy
Publication date2009
ISBN (Print)978-3-200-01556-2
Publication statusPublished - 2009
EventThe 8th ICORIA Conference - Klagenfurt, Austria
Duration: 25 Jun 200927 Jun 2009
Conference number: 8

Conference

ConferenceThe 8th ICORIA Conference
Number8
CountryAustria
CityKlagenfurt
Period25/06/200927/06/2009

Cite this

Martensen, A., & Grønholdt, L. (2009). Word-of-Mouth and Emotions in a Theory of Reasoned Action Perspective. In R. Terlutter, S. Diehl, M. Karmasin, & E. Smit (Eds.), Proceedings of the 8th International Conferance on Research in Advertising: ICORIA 2009 European Advertising Academy.